Shoe concept

Client
Services
Illustration
,
Year
2018
See live project

Challenges

Ever since its introduction the Air Force 1 has been an iconic shoe and a favourite among skateboarders as it managed to cater to a new set of aerial feats during the skate craze of the ‘80s. Given skateboarding’s ascent in popularity after its early 1990s underground status, skate footwear would boom in popularity, Vans, a company as tied to skate as any other brand has ever been, started to be embraced by streetwear audiences. Nowadays shoes like the Old Skool and Sk8 Hi can be seen on every corner around the world. So what happens when a legendary basketball shoe meets a skate classic?

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Solution

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