Crunch

Client
Crunch Foods Ltd.
Services
Package design
,
Brand design
,
Logo design
,
Year
2022
See live project

Challenges

The challenge for Crunch in the fast-food restaurant market from a branding perspective is to create a unique and memorable brand identity that differentiates them from their competitors.

They wanted to create a fun and exciting experience all whilst capturing a young and family-based audience. The client asked the logo to include an emblem along with a name and they wanted the brand to be very 'Instagram-able'.

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Solution

Three primary colours were chosen right at the beginning (Yellow Orange, Crimson, Seashell), along with three secondary colours (Maximum Blue Greeen, Persian Indigo, Raisin Black) that really made all markekting collateral stand out and pop from any environment they were placed in.

These colours along with the clean typography and photo collateral gave the brand real energy and created the fun feeling experience the client was looking to achieve.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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